Privacy policy
Preamble
This Privacy Policy is addressed to you in your capacity as a user of the https://www.hbf-products.com website (hereinafter referred to as the "SITE") and is intended to inform you of the manner in which your personal information may be collected and processed by HBF (hereinafter referred to as HBF-PRODUCTS.COM ).
HBF|Healthy Beverage & Foods, 4 Allée Robert Perrier 69260 Charbonnières-Les-Bains, registered in the Lyon Trade and Companies Register under number 949 735 369, specialises in the sale of natural beverages and foods.
As respect for your privacy and your personal data is a priority for HBF-PRODUCTS.COM, the purpose of this Privacy Policy is to set out the content of the personal data processing carried out on the WEBSITE. HBF-PRODUCTS.COM undertakes in any event to respect the following two (2) essential principles:
You retain control of your personal data;
Your data will be handled transparently, confidentially and securely.
The processing of personal data is governed by :
By Law no. 78-17 of 6 January 1978 on data processing, data files and individual liberties (hereinafter referred to as the "IEL Law");
From 25 May 2018: by Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (hereinafter "RGPD").
Article 1 : Definitions
CUSTOMER: refers to a USER of the SITE who purchases one or more PRODUCTS available on the SITE.
ACCOUNT: refers to the virtual space allocated to each USER upon registration.
This personal area can be accessed by entering the USER ID.
IDENTIFIER(S): refers to the elements that enable any USER to connect to the SITE to access his/her ACCOUNT.
PRODUCT: shall designate any bottle of wine offered for sale and available on the SITE.
DATA PROCESSOR: means the entity which, alone or jointly with another entity, determines the means and purposes of processing personal data.
SERVICES: refers to all the services provided by HBF-PRODUCTS.COM as part of its business.
WEBSITE: refers to the Internet WEBSITE accessible at https://www.hbf-products.com; the WEBSITE comprises all the web pages, services and functions offered to you as a USER or CLIENT of HBF-PRODUCTS.COM .
SUBCONTRACTOR: refers to the person processing personal data on behalf of the DATA PROCESSOR, who acts under the authority of the DATA PROCESSOR and on its instructions.
USER: refers to any person accessing and browsing the SITE, either as an Internet user or as a CLIENT.
HBF-PRODUCTS.COM: refers to the operator who makes the Service available to USERS or CLIENTS,
PRODUCTS available on the SITE.
PRIVATE SALES: refers to all sales available via the SITE and accessible to USERS who have created an ACCOUNT,
made available by HBF-PRODUCTS.COM.
Article 2 : Treatment Register
The processing of your personal data is the subject of processing sheets which are included in the HBF-PRODUCTS.COM processing register.
Article 3 : Purposes of Processing
Your personal data may be collected by HBF-PRODUCTS.COM in order to ensure :
The proper functioning and ongoing improvement of the SITE, its services and its functionalities;
The provision of SERVICES ;
Sending newsletters and other alerts to MEMBERS who have requested them;
The sale and delivery of PRODUCTS;
The payment of PRODUCTS, as well as the execution of the various payment services associated with the WEBSITE ;
Compiling statistics ;
The management of requests for access, rectification, opposition, deletion and portability of your data, as well as the limitation of processing concerning you and the possibility of providing instructions as to the fate of your data.
These purposes are detailed in articles 4, 5 and 6 of this privacy policy.
HBF-PRODUCTS.COM shall also be authorised to use such data in order to fulfil a legal or regulatory obligation.
In any event, and for each defined purpose, HBF-PRODUCTS.COM will do everything in their power to ensure the security and confidentiality of the personal data entrusted to them, in compliance with the laws and regulations in force.
Article 4 : Access to the Site and Provision of Services
4.1. Identity of the data controller
HBF-PRODUCTS.COM is to be considered as the data controller for the provision of the WEBSITE and the SERVICES.
For further information:
If you have any questions about the management and use of your personal data, please contact us at :
Or via the various forms and functions available on our website https://www.hbf-products.com /,
in particular via the contact form.
Or by email to 
Or by post, to HBF, 4 Allée Robert Perrier 69260 Charbonnières-Les-Bains
Legal reminder: THE PERSON RESPONSIBLE FOR THE PROCESSING is, within the meaning of the Data Protection Act, the person who determines the means and purposes of the processing. When two or more data controllers jointly determine the purposes and means of processing, they are referred to as joint data controllers.
4.2. Collection and processing of personal data
In the course of operating the WEBSITE, HBF-PRODUCTS.COM may collect personal data relating to WEBSITE USERS. This data is processed in accordance with the purposes for which it was collected.
In particular, HBF-PRODUCTS.COM may collect personal data:
When a USER wishes to have access to the PRIVATE SALES organised on the SITE ;
When you visit the SITE ;
When you order PRODUCTS on the SITE ;
When paying for PRODUCTS;
When you use the features and/or SERVICES offered on the SITE ;
When you register, create and update your ACCOUNT ;
When dealing with HBF-PRODUCTS.COM via the WEBSITE;
When you contact HBF-PRODUCTS.COM .
In addition, data relating to your browsing on our WEBSITE may also be used, subject to obtaining your prior consent, to target your needs and interests and to target our commercial and advertising offers accordingly.
Regardless of the method of collection, HBF-PRODUCTS.COM undertakes to inform you of the purposes of the processing, whether replies are obligatory or optional, the possible consequences for you of failing to reply, the recipients of the data, and the existence of and procedures for exercising your rights of access, rectification and opposition to the processing of your data.
Where necessary under the French Data Protection Act, HBF-PRODUCTS.COM undertakes, depending on the case, to obtain your consent and/or to allow you to object to the use of your data for certain purposes.
4.3. Consentement
As data controller, HBF-PRODUCTS.COM must obtain the consent of the USERS of the WEBSITE to collect and process their personal data.
In accordance with the provisions in force, the USER's consent must be free, given for each designated purpose, informed and unequivocal. It is given by a declaration or by a positive action, which constitutes the USER's agreement to the processing of personal data.
In this case, any USER whose data is collected for the aforementioned purposes has :
Or given its consent when it has requested access to PRIVATE SALES;
Or given their consent when creating their ACCOUNT;
Accepted the Cookie Management Charter by clicking on the corresponding cookie banner;
For further information: When you open or manage your ACCOUNT on the WEBSITE, you fill in various forms and communicate various personal data about yourself in order to benefit from all the services offered by HBF-PRODUCTS.COM .
All data concerning you is collected directly from you, when you register, when you place orders, when you log on and during our various exchanges (online requests, letters, telephone calls, etc.).
In addition, and subject to obtaining your consent, data relating to your browsing on the SITE may also be used to target your needs and interests and to target our commercial and advertising offers accordingly.
In all cases, you will be informed of the purposes for which your data is collected by us via the various online data collection forms, your customer account or via our cookie management charter.
Where necessary, HBF-PRODUCTS.COM undertakes, depending on the case, to obtain your consent and/or to allow you to object to the use of your data for certain purposes, such as, for example, the possibility of sending you commercial prospecting or depositing third-party cookies on your terminals (mobile telephone, computer, tablet) for the purposes of measuring the audience for our site and our application and to offer you commercial offers and advertising targeted according to your centres of interest.
Article 5 : Managing and monitoring commercial transactions
5.1. Purposes of the processing carried out by HBF-PRODUCTS.COM
Your personal data is collected to ensure :
La vente des PRODUITS ;
Order management ;
Delivery of the PRODUCTS ordered ;
The management of the CUSTOMER database (ACCOUNT management, loyalty programmes, commercial management, invoices, customer relations, after-sales service, satisfaction surveys, after-sales service, etc.) by HBF-PRODUCTS.COM ;
Managing complaints and after-sales service;
Managing unpaid bills and disputes.
5.2. Identity of the data controller
For the above purposes, HBF-PRODUCTS.COM will be the data controller. HBF-PRODUCTS.COM will be required to collect and process the personal data of SITE CUSTOMERS in order to fulfil their orders for PRODUCTS.
In this respect, HBF-PRODUCTS.COM guarantees the CUSTOMER that it will process his or her data in compliance with the rights and obligations arising from the French Data Protection Act (Loi Informatique et Libertés) and the General Data Protection Regulation (RGPD).
It is therefore expressly agreed between the PARTIES that HBF-PRODUCTS.COM, as the data controller, will do everything in its power to ensure the security and confidentiality of the personal data entrusted to them.
For further information:
The data likely to be processed is as follows:
To manage and monitor your contracts, orders, deliveries and invoices:
Data relating to your identity: title, surname, first names, address, telephone number, email addresses, customer code.
A copy of an identity document may be kept as proof of the exercise of a right of access, rectification or opposition or to meet a legal obligation.
Data relating to means of payment: postal or bank details, cheque number, bank card number, expiry date of bank card, visual cryptogram.
Transaction details such as transaction number, purchase details, etc;
Invoice payment data: payment terms, discounts granted, receipts, balances and outstanding amounts.
Your connection logs.
To manage our commercial relations and customer care:
Data relating to your identity: title, surname, first names, address, telephone number, email addresses, customer code.
A copy of an identity document may be kept as proof of the exercise of a right of access, rectification or opposition or to meet a legal obligation.
Data relating to the monitoring of the commercial relationship: requests for documentation, trials, quantities, amounts, frequency, delivery address, history of orders, purchases and services, product returns, where applicable, origin of the order or sale, correspondence with the customer and after-sales service, exchanges and comments from customers and prospects, person(s) in charge of customer relations;
Data required for loyalty-building, canvassing, research, surveys, product testing and promotional activities;
Data relating to the organisation and processing of competitions, lotteries and any promotional operation, such as the date of participation, the answers given to competitions and the nature of the prizes offered;
Data relating to your browsing on our site via cookies
5.3. Consentement
The collection and processing of the CUSTOMER's personal data is necessary for the sale and delivery of a PRODUCT. In view of the fact that the CLIENT has chosen to order a PRODUCT, it is not necessary for HBF-PRODUCTS.COM to request the CLIENT's consent, which is necessary for the performance of the contract for the sale of the PRODUCT.
Article 6 : About the Payment Process
6.1. Purpose of processing
The CUSTOMER wishing to purchase PRODUCTS must use payment services.
The payment services required for the SITE are provided by HBF-PRODUCTS.COM, which assumes the status of data controller,
As part of the payment process, HBF-PRODUCTS.COM collects a certain amount of data (transaction number, data required to issue invoices, etc.) in order to provide payment services;
Carrying out control procedures.
6.2. Concerning the collection and processing of banking data
The term "payment process" refers to :
Payment details used by the CUSTOMER on the SITE in order to purchase a PRODUCT offered by HBF-PRODUCTS.COM, relevant account and payment details, such as account number, credit card number, expiry date, name of the person holding the account.
Data concerning the outcome of the transaction, such as the transaction number and order details
Invoice payment data: payment procedures, discounts, receipts, balances due, etc.
This data is collected by HBF-PRODUCTS.COM, via the software solution implemented on the WEBSITE, during the ordering process. It is then stored on the secure servers of the payment solution provider.
It is expressly agreed that HBF-PRODUCTS.COM and its SUBCONTRACTOR :
Will not process data in a way that is incompatible with the defined purposes.
Will take all technical and organisational measures to ensure the security and confidentiality of the CUSTOMER's personal data.
6.3. Consentement
The processing of the customer's personal data is necessary for the payment of the PRODUCT. As the CLIENT has chosen to order the PRODUCT, HBF-PRODUCTS.COM does not need to obtain the CLIENT's consent, which is necessary for the performance of the sales contract and the provision of the associated payment services.
6.4. Retention period for payment data
With the exception of the provisions set out in the following paragraphs, bank details will cease to be retained as soon as the transaction has been completed, i.e. as soon as full payment for the desired order has been received by HBF-PRODUCTS.COM .
It should be noted that for payments made by bank card, such data may be kept as evidence if the transaction is disputed, in temporary files for a period of thirteen (13) months (or fifteen (15) months if the payment is deferred) from the date on which the debit is made. In all cases, the visual cryptogram is not affected by this storage, and the bank details are deleted on expiry of the date indicated above.
Article 7 : Data Recipients
Only the persons mentioned below may have access to CUSTOMERS' data:
Authorised personnel from the various HBF-PRODUCTS.COM departments (authorised personnel from the marketing, sales, administrative, logistics and IT departments, responsible for handling customer relations and canvassing, and those in charge of control).
The payment service provider ;
The insurance company responsible for credit insurance covering all transactions carried out via the SITE;
The logisticians responsible for delivering the PRODUCTS (and in particular the carriers);
The companies responsible for managing the SITE ;
The authorised personnel of our subcontractors (if any);
Where applicable, the relevant courts, mediators, chartered accountants, statutory auditors, lawyers, bailiffs and debt collection agencies;
Third parties likely to place cookies on your terminals (computers, tablets, mobile phones, etc.) when you give your consent (for more details, see our Cookie Management Charter).
Your data will not be passed on, exchanged, sold or rented to anyone other than those mentioned above.
Article 8 : Data Retention Period
HBF-PRODUCTS.COM undertakes to ensure that the data collected is kept in a form that enables you to be identified for no longer than is necessary for the purposes for which the data is collected and processed.
However, data may be processed for the purpose of proving a right or a contract. This data may also be kept for the purpose of complying with a legal obligation or kept in files in accordance with applicable laws and regulations.
By way of exception, the CUSTOMER's identification data is kept by HBF-PRODUCTS.COM for a period of three (3) years from the closure of the ACCOUNT.
With regard to the cookies referred to in article 10 of this Privacy Policy, it is specified that the information stored in your terminal (e.g. cookies) or any other element used to identify you for audience statistics purposes is not kept beyond a period of six (6) months. After this period, the raw traffic data associated with an identifier is either deleted or made anonymous.
Finally, in order to ensure the proper functioning and ongoing improvement of the SITE and its functionalities, the raw traffic data associated with an identifier is kept for a period of thirteen (13) months. After this period, it is deleted or made anonymous.
HBF-PRODUCTS.COM retains the CUSTOMER's personal data for no longer than is necessary for the purposes for which it was collected.
For further information
To manage and monitor your contracts, orders, deliveries and invoices
Your data will be kept for the duration of the contract.
Your data is stored for five (5) years for evidential purposes. Your invoices and accounting data are stored for ten (10) years.
In the absence of an appropriate contract, your data will be kept for a period of three (3) years from the date of collection or from the date of your last contact with us.
For bank details
In principle, your payment details are deleted once the transaction has been completed and then archived/stored for a period of thirteen (13) months after the transaction date.
For sales prospecting
If you are a CUSTOMER: three (3) years from the end of the commercial relationship.
If you are not yet a CUSTOMER: three (3) years from the date of your last contact with us.
Your data is then stored for a period of five (5) years, for evidential purposes, in accordance with the provisions in force (Insurance Code, Mutual Insurance Code, Commercial Code, Civil Code, Consumer Code, Internal Security Code, etc.).
For your identity documents
1 year if you exercise your right of access or rectification
3 years if you exercise your right of objection
For audience measurement and statistics
6 months, after which your data will be deleted or made anonymous
To ensure the smooth running and ongoing improvement of our site
13 months, after which your data will be deleted or made anonymous.
Article 9 : Your rights
In accordance with the Data Protection Act and the RGPD, you have the following rights
Right of access (Article 15 RGPD), rectification (Article 16 RGPD), updating and completeness of your data (find out more)
Right to block or erase your personal data (Article 17 GDPR), if it is inaccurate, incomplete, ambiguous, out of date, or the collection, use, disclosure or storage of which is prohibited (more).
Right to withdraw your consent at any time (Article 13-2c RGPD)
Right to limit the processing of your data (Article 18 GDPR)
Right to object to the processing of your data (Article 21 GDPR) (find out mhttps://www.cnil.fr/fr/comprendre-vos-droitsore)
The right to portability of the data you have provided to us, where your data is subject to automated processing based on your consent or on a contract (Article 20 RGPD)
The right to determine what happens to your data after your death and to choose whether or not we pass on your data to a third party designated by you (find out more).
In the event of your death and in the absence of any instructions from you, we undertake to destroy your data, unless its retention is necessary for evidential purposes or to meet a legal obligation.
These rights may be exercised by sending a simple request by e-mail to contact@hbf-products.com, or by post to HBF 4 Allée Robert Perrier 69260 Charbonnières-Les-Bains, indicating your contact details (surname, first name, address) and a legitimate reason where this is required by law (in particular in the event of opposition to processing).
If you provide us with a copy of your identity document to prove your identity, we will keep it for one (1) year, or three (3) years if you exercise your right to object.
To find out more about your rights, you can also visit the website of the Commission Nationale de l'Informatique et des Libertés, which can be accessed at the following address: http://cnil.fr.
Article 10 : Connection Data and Cookies
HBF-PRODUCTS.COM uses connection data (date, time, Internet address, visitor's computer protocol, page consulted) and cookies (small files stored on your computer) on its WEBSITE to identify you, to remember your visits and to benefit from WEBSITE audience measurement and statistics, in particular relating to the pages consulted.
By browsing the SITE, you accept that HBF-PRODUCTS.COM may install this type of "technical" cookie, the sole purpose of which is to enable or facilitate electronic communication between your terminal equipment and our site, by making it easier to manage and navigate.
Our access to the information stored on your terminal equipment or the recording of information on your terminal equipment will therefore only take place in the following cases:
Access your account
Confirm your chart and orders
As with other data, you may exercise your right to access this connection data by sending a request by e-mail to or by post to HBF, 4 Allée Robert Perrier 69260 Charbonnières-Les-Bains.
If your browser permits, you can deactivate these cookies at any time by following the procedure indicated by your browser. However, HBF-PRODUCTS.COM informs you that such deactivation may slow down and/or disrupt access to the SITE.
HBF-PRODUCTS.COM also informs you that it uses the services of Google Analytics to measure the audience for the SITE. You may refuse to allow your browsing on the SITE to be tracked using the Google Analytics tool by downloading and installing the Google Analytics Opt-out Browser addon for your current browser on the SITE accessible at the following address: https://tools.google.com/dlpage/gaoptout?hl=fr.
In any event, the information stored in your terminal (e.g. cookies) or any other element used to identify you for audience statistics purposes is not kept beyond a period of six (6) months. After this period, the raw traffic data associated with an identifier is either deleted or made anonymous.
Lastly, HBF-PRODUCTS.COM also uses tracking cookies, with your prior consent, to provide you with personalised offers.
To find out about the nature of the cookies and other tracers implemented on the WEBSITE, the USER is invited to consult HBF-PRODUCTS.COM's Cookies Charter, which is provided for this purpose and can be accessed at the following address: Cookie management
To find out more about cookies (how to manage them, delete them, identify them), visit the CNIL website: http://www.cnil.fr/vos-droits/vos-traces/les-cookies/#c5554
Article 11 : Human Rights Unit"
Our Data Protection Officer is available to respond to all your requests, including requests to exercise your rights, relating to your personal data. You can contact him: - by e-mail at - or by post at HBF (Marketing Department), 4 Allée Robert Perrier 69260 Charbonnières-Les-Bains.
Article 12 : Security
HBF-PRODUCTS.COM and any of its subcontractors undertake to implement all technical and organisational measures to ensure the security of its processing of personal data and the confidentiality of your data, in accordance with the French Data Protection Act (Loi informatique et Libertés), the European Data Protection Regulation (RGPD) and Act no. 2018-133 of 26 February 2018 "containing various provisions adapting to European Union law in the field of security".
In this respect, HBF-PRODUCTS.COM takes the necessary precautions, with regard to the nature of your data and the risks presented by its processing, to preserve the security of the data and, in particular, to prevent them from being distorted, damaged or accessed by unauthorised third parties (physical protection of premises, CUSTOMER authentication process with personal and secure access via confidential identifiers and passwords, logging of connections, encryption of certain data, etc.).
Article 13 : Transfet Outside E.U.
HBF-PRODUCTS.COM undertakes not to transfer USER data outside the European Union.
If HBF-PRODUCTS.COM were to do so, it would inform USERS, indicating the measures taken to control this transfer and ensure that the confidentiality of their data is respected.